When you're ready to go fishing, you can't just take a rod and reel, and hope for the best. You have to have the right bait, the right hook, the right technique, and most importantly, you have to go where the fish are biting.
Lead generation isn't so different. There's a lot of trial and error involved, but it helps if you have a plan when you start so you know the path you need to take. The infographic below goes through the steps of how lead gen works and how to start on the right foot (or cast).
Now it's time to get started on your own Lead Generation action plan. Use our Cheat Sheet to narrow down even more exactly where and how you should be generating leads into your Lead Management program.