Why is lead generation important for mortgage brokers?

Lead generation is the sun, soil, and water for your mortgage business. It is essential for nourishing your business so it can keep up with or stay ahead of its competitors, and so it can grow. Old models that once worked for marketing and sales in the mortgage industry, don't any longer, as the market is an ever changing and evolving beast. Cold calling or pushy selling won't get you anywhere in the modern playing field. Lead generation, however, is golden. It's a win-win situation for both buyer and seller. The buyer is already interested, and has been looking at your service when they reach out to you, and you have an opportunity to pitch and pull in the fishing line on the buyers attention before another company does. 

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Have you been thinking about outsourcing your companies' customer service?

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Customer service has come a long way in the last 200 years. We have gone from having to travel to the next town over to get your new radio repaired, to just simply picking up the phone. As new technolgies continue to develop, contact centers are constantly updating and integrating them into their buisnesses order to make the customer service experience as easy as possible. 

Here is the history and evolution of the Contact Center:

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Why Being Put On Hold Frustrates Customers

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WHAT IS TCPA

TCPA is an acronym for the Telephone Consumer Protection Act. First enacted under George H.W. Bush in 1991, the act restricts phone solicitations and regulates the use of auto-dialers and pre-recorded messages. It has since been edited to cover text-based telemarketing. 

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Admit it, you hate being put on hold, and all those automated messages that prompt you to "press 2 for more information." You just want to talk to someone. An actual human being, not another one of those prompted robotic voices. In a time when automation runs rampant, by the time a customer actually gets the chance to speak to an agent, they have already been on the phone for some time. This is why first place, shoot for the moon kind of excellent customer service is so important.  A good call center can easily supply that for your company. Here are some ways that a call center can help exceed customer service expectations:

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With only a 1-3% success rate, traditional cold calling methods are time consuming, and inefficient. However, a sales team's conversion rate doesn't have to be that low. Using a skilled partner organization that can handle live transfers, the sales success rate of any insurance organization can be as high as 10-15%. Wondering how this is possible? With live transfers, the sales team only has to focus on the most important element of their job - actually making the sale.

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A new batch of dough is placed on the top rack of the oven, and the smell of fresh baked bread is wafting through the house. An hour later, the timer goes off, and you go to check and see if its done. It has a golden brown crust, but something has gone wrong. The bread hasn’t risen. You forgot the yeast.

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