<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=217869015213273&amp;ev=PageView&amp;noscript=1">

Squared Thinking

Quick Tips to A Successful Partnership Marketing Strategy

Posted by Taylor Edwards on Mar 01, 2018


What is Co-Marketing?

Co-marketing is a partnership between two similar but different companies who decide to collaborate on a promotional effort (usually a piece of content or product). 

Why Co-Market?

A partnership marketing strategy helps two companies to:

Gain more leads

• Expand awareness

• Build a new audience

• Expose new content to their audience

• Gain credibility

• Have a greater market reach

....and all this from doing less work & saving time. 

Finding the Right Partner

Finding the right partner is key to co-marketing, here are some things to consider to ensure that the partnership is a match:

• Does your potential partner complement, but not compete with your company?

• Do they have similar but not identical customers?

• Does the potential partner have a good reputation, and would it help enhance yours to work with them?

• Do they have similar marketing style and similar goals?

• Do all partners agree to the terms? (budget, timetable, content, etc.)

Some good co-marketing partners might be: a yoga studio and health foods store, a real estate agent and mortgage broker, an insurance agent and a car dealership. 

Examples of Co-Marketing 

Not sure what kind of co-marketing projects you can work on? Here are some examples to get started with:


• Blog posts

• Infographics


• Videos 

• Etc. 


Free Call Center Outsourcing E-Book


Topics: partnership marketing, co-marketing


We wouldn't call ourselves know-it-alls, but we feel that we bring good things to the table. If you like what you've seen and want more, subscribe below.

We'll keep your info safe.

Subscribe to Email Updates

Recent Posts

Start the conversation