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Squared Thinking

Jerry Wass

Recent Posts

Why CRO's Should Outsource Patient Recruitment for Clinical Trials

Posted by Jerry Wass on Jan 02, 2019

For drug manufacturers and pharmaceutical companies, patient recruitment is the "elephant in the room". It is the primary cause of missing deadlines and early termination for a clinical trial if the trial fails to meet recruitment goals. Dealing with delays can be expensive, on top of already expensive clinical trial costs. As of 2015, just to develop and gain approval of one new prescription drug would cost a pharmaceutical company upwards of $2 billion dollars. 

Here are 3 steps to developing a successful patient recruitment strategy. 


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Employee Spotlight: Taylor Edwards

Posted by Jerry Wass on Oct 30, 2018

1. How long have you been working at Anomaly and where were you working before?


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Filed under: employee spotlight

The Hidden Partner of a Successful Content Marketing Strategy

Posted by Jerry Wass on Oct 04, 2018

A successful content marketing strategy, has a hidden partner. Can you guess what it is? Let me give you a hint. What do you do when you have a problem shipping something? Or when you need to update your credit card information? You pick up your phone, right? At the end of the line is an agent at a contact center. Contact centers and content marketing are surprisingly but inextricably linked. Their connection is vital for developing successful content, leads, sales and customer relationships. 


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Everyone Outsources: The Question is, How Much?

Posted by Jerry Wass on Feb 10, 2017

This week, I had the pleasure of speaking at the 2nd annual Contact.io in San Francisco, joining hundreds of fellow like-minded folks who believe that the best way to reach a lead is by picking up the phone and calling them. Utilizing call marketing is essential in our world as a call center, and we maintain that call center outsourcing, even if you already have an in-house set up, is beneficial and more cost effective than in-sourcing only.

Below is video from my brief presentation outlining that those who think having your own call center is less expensive than outsourcing are not considering all of the variables that go into running one, like management, overhead, and recruiting/turnover, among many other things. Plus, there are benefits to working with an experienced call center and I go into those in detail as well.


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