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Squared Thinking

The Hidden Partner of a Successful Content Marketing Strategy

Posted by Jerry Wass on Oct 04, 2018

A successful content marketing strategy, has a hidden partner. Can you guess what it is? Let me give you a hint. What do you do when you have a problem shipping something? Or when you need to update your credit card information? You pick up your phone, right? At the end of the line is an agent at a contact center. Contact centers and content marketing are surprisingly but inextricably linked. Their connection is vital for developing successful content, leads, sales and customer relationships. 

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