Insurance Lead Generation is essential to the success of any modern insurance company. Businesses used to have to reach out to find customers, but customers are now reaching out to find them. Lead generation is the process of coming up with new ways to be found, and working on building relationships with customers.
There are literally hundreds of ways to generate insurance leads, so it can be a little overwhelming if you are just starting out - especially as an independent agent. To make it a little easier, we've put together 3 categories of lead generation ideas for you: Referrals & Networking, Online Marketing, and Advertising.
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