This week has been a whirlwind for us at the largest trade show we currently go to, LeadsCon in Las Vegas. This year was our biggest and best set up to date, as we partnered up with our friends at Ytel, Drips, and Call Criteria and dubbed ourselves The Contact Partners.
For the mortgage industry, Lead Generation is an important first step in the sales process. It creates awareness about your name, company, or brand, and pulls potential customers into the beginning stages of the sales funnel.
Insurance Lead Generation is essential to the success of any modern insurance company. Businesses used to have to reach out to find customers, but customers are now reaching out to find them. Lead generation is the process of coming up with new ways to be found, and working on building relationships with customers.
There are literally hundreds of ways to generate insurance leads, so it can be a little overwhelming if you are just starting out - especially as an independent agent. To make it a little easier, we've put together 3 categories of lead generation ideas for you: Referrals & Networking, Online Marketing, and Advertising.