Marketing and sales don't always get along so well together. 51% of marketers aren't happy with the communication between the two teams, and 53% of sales are not pleased with marketing's support. Traditonally, these departments have been seperated. However, the transformation of the modern consumer is prompting that to change. There are more and more reasons for the two teams to work together, as the competiton for clients strengthens. After all, both teams have the same goal - to impact the bottom line.