In the rapidly evolving landscape of e-commerce, businesses are often tempted to focus solely on digital channels and self-service solutions to cater to their customers' needs. While these technological advancements undoubtedly enhance efficiency, they cannot replace the human touch that call centers provide. Despite the prevalence of live chat and chatbots, call centers remain an essential component of the e-commerce industry. This blog post will delve into the reasons why call centers are still indispensable for e-commerce businesses.

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