The live transfer process is a huge time saver for companies following up on mortgage leads. It leaves the tedious work of sifting through potential customers to the contact center, so only those customers who are ready to buy are handed off to the sales team.
See the infographic below to find out how effective it is to live transfer mortgage leads and how the process works.
Contrary to popular belief, contact centers are currently flourishing. In fact, 96% of contact centers expect to see growth over the next few years. They have been so successful for two main reasons: they are keeping up with complex and ever changing customer experience demands, and they are always replacing outdated technology.
One of the biggest hurdles to managing a call center is attrition. It is an inevitable beast that creeps up on this type of business, and adds up hidden costs across different departments, often where they are least expected.
Marketing and sales don't always get along so well together. 51% of marketers aren't happy with the communication between the two teams, and 53% of sales are not pleased with marketing's support. Traditonally, these departments have been seperated. However, the transformation of the modern consumer is prompting that to change. There are more and more reasons for the two teams to work together, as the competiton for clients strengthens. After all, both teams have the same goal - to impact the bottom line.
Check out our infographic on What An Effective Sales Cycle Looks Like.
1. How long have you been with Anomaly, what do you do, and how did you get into your field?
I have been an employee at Anomaly going on five years in July. I started out as a Customer Service Representative for a Mortgage program, with a lot of hard work and dedication I was promoted to Supervisor. While I was a Supervisor I learned, all I could about the program, after a few months I was promoted again to Senior Operations Manager.
What is a sales cycle?
A sales cycle is a step-by-step process of closing a business deal. Although the exact process will vary from business to business, the basic steps are generally the same.
Lead generation is an important part of the sales cycle.
Why do you need a sales cycle?
A sales cycle gives you a template for what actions and language you should be using for each point of the sale. This ensures that you are getting the right message, in front of the right lead, at the right time. Going straight to pushing someone to a sale, when they are only just finding out about your company - and you may lose the sale. Same goes for if you reach out to them too late. Having an effective sales cycle in place makes sure that you are moving at a pace that your potential client is ready for.
What does an example sales cycle look like?
Here are four basic steps to get you started with a basic sales cycle:
1. Awareness
2. Interest
3. Decision
4. Action
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